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How to play The Pig House
And now sportsbooks are joining the prediction market race themselves. DraftKings has moved into the market, while Flutter is also developing its presence. That could make prediction markets an additional source of revenue rather than a straightforward threat.
But it also requires investment at exactly the time shareholders are demanding better returns. Flutter’s recent results illustrate the tension. US adjusted EBITDA fell sharply in the first half of 2026, while the company continues to invest in FanDuel Predicts and other initiatives aimed at future growth.
But in the UK Entain’s share price weakness is less about prediction markets and more about tax, debt and confidence.
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Arsenal vs. Benfica (Agg 1-1) (5.55pm GMT kick-off)
Napoli vs. Granada (Agg 0-2) (5.55pm GMT kick-off)
Rangers vs. Royal Antwerp (Agg 4-3) (5.55pm GMT kick-off)
About The Pig House
However, it also found that formal governance of AI was struggling to keep pace with its growing usage. Only a minority of organizations surveyed reported having a formal AI strategy or roadmap. Many said one remained in development.
The MGA also found that only a small number of respondents had fully established AI risk assessment processes or incident-response plans.
Speaking at the launch event, MGA CEO Charles Mizzi emphasized that the framework is meant to foster progress rather than stifle it.
