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Members flagged the growing issue of illegal gambling sites’ advertising appearing across social media, an issue the sector in Netherlands has sought to tackle directly through legal action against Meta.
Speaking on behalf of the government, Van Bruggen said: “Meta, especially as one of the parties, but also Google, is really open to this conversation.”
She said the government would receive a report every six months on illegal gambling advertising across these platforms. She insisted the issue should also be dealt with at an EU level, through the Digital Services Act.
What is Mega Don Feeding Frenzy?
Earlier this year, the Illinois Gaming Board approved 65 VGT licence applications in the city, according to the Sun-Times. VGTs are the highest-grossing gaming vertical in Illinois, generating substantially more revenue and taxes than land-based casinos.
Papanier said the components of Bally’s Chicago that are being “reset and re-contemplated” are “all in conjunction with the proliferation of VGTs”. While the current number of licences is low, he asserted that widespread proliferation could result in a “30% to 50% impact on top-line revenue” for the casino and it would be “irresponsible” to continue construction “until we understand what the landscape looks like”.
Bally’s stock jumped 7% in trading on Monday to $9.84. Shares had fallen 30% in the last month in response to uncertainty in Chicago and warnings about the company’s ability to continue as a growing concern in its Q2 earnings report. Former CFO Mira Mircheva resigned on 4 September, prompting Papanier to take over the role on an interim basis.
What is Mega Don Feeding Frenzy?
Swipe Games’ immediate ambition is substantial: its current “North Star”, Yashin says, is to reach €600m in bet volume per month.
Yet its longer-term vision stretches beyond simply adding more short videos to the casino floor. Ultimately, Yashin does not see Swipe as simply another category within the existing casino lobby. His ambition is for it to become a platform-level feature: alongside games, live casino and sports, players would find a dedicated Swipe button opening an endless feed personalised around their individual tastes.
“At that point, it is no longer just a collection of games,” Yashin says. “It becomes a new format for consuming casino entertainment, where every swipe brings a new piece of content and a new playable moment.”
