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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
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Pragmatic Play Enters South Africa with CDP Gaming Technologies Deal
Pragmatic Play, a leading game content provider to the gaming industry, has confirmed a partnership with CDP Gaming Technologies to take multiple verticals live with the leading South African brand, Yesplay.
The supplier has entered into a partnership distribution agreement with CDP Gaming Technologies (Holders of Manufacturers License in South Africa), a B2B partnership that will allow CDP to resell Pragmatic Play products in South Africa. The supplier will make its market debut by initially providing its Live Casino offering throughout the nation, with Slots and Virtual Sports to be provided in the near future.
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In a written response published in January 2026, Arno Rutte, the state secretary at the time acknowledged that enforcement against such sites remained limited, particularly for domains not registered under the .nl extension.
According to KVA, KT van Bruggen, the current state secretary for Justice and Security, has pointed out the urgency of implementing effective countermeasures to limit access to such illegal platforms.
Last week a committee made up of MPs from across the Netherlands’ political spectrum also raised concerns around the role of Meta and Google in supporting the black market.