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In fact, behind those brands, a whole new sector is taking shape. Data and streaming suppliers, specialist market makers and technology companies are quickly invading the space.
The investment banking and capital markets firm Jefferies said in a September report that sports had become prediction markets’ “most important liquidity driver”, with combo and parlay-style contracts accounting for an increasing share of activity. But the analysts cautioned that prediction markets are scale businesses with relatively low revenue yields, leaving their economics dependent on sustained liquidity, engagement and trading activity.
James Monk, founder of sports data and streaming provider Catalist Sports, has witnessed that dependence directly. Catalist supplies ITF tennis data to Kalshi and Polymarket and has an exclusive US sports-streaming agreement with Kalshi.
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Lula said he intends to discuss the matter with his team and analyse potential measures to consider the social impact of online betting.
What the president does not acknowledge is that the government relies on revenue from the sector. In just the first seven months of 2026, BRL8.747 billion generated by sports betting has already flowed into public coffers. The Federal Revenue Service estimates the total could reach BRL16 billion by the end of the year. In 2025, nearly BRL9 billion was collected from sportsbooks.
The burning question is where such funds will come from if Lula shuts down the betting industry. Yet, no one points out to him that players will simply migrate to the illegal market. Betting will continue to exist, but without formal tax revenue, oversight or player protections.
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Ours is a niche industry, but it is a wonderful and welcoming one, and Calvin Ayre has been a huge part of the poker industry in my time, too. The name has opened doors, helped me speak to some of the biggest and best poker players from around the globe.
Recent articles have been just important in bringing you, poker fans, the latest news, features that cut to the heart, diamond, spade and club of each issue and hopefully, entertaining you. While to some, the future of online poker is the most vital discussion point, others would like to know what it takes to quit their job and become a professional player.
There have been many uplifting elements to writing about poker through a global pandemic, as odd as those words must feel to read and certainly are to write. From inspirational quotes to motivate players who are just joining or continue to love the game to what could help players turn pro as an alternative to more difficult careers to sustain (they do exist!), it has genuinely been a job I have treasured and I hope you have enjoyed the content that I and the incredible Calvin Ayre content team have been able to bring you during the past 18 months or so.
