Almighty Mustang Express

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About Almighty Mustang Express

In a LinkedIn post on Monday, Keurmerk Verantwoorde Affiliates (KVA), the Dutch casino affiliate quality mark, voiced concerns about the role of Google search in directing Dutch consumers towards illegal online gambling sites.

The group highlighted potential risks posed by Google’s organic search features beyond paid advertising, which include autocomplete and suggested queries. 

Using data collected primarily through Chrome’s incognito mode to exclude personalised search histories, the KVA identified several autocomplete and pre-fill search queries that directly suggested illegal gambling platforms to users.

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The KGCC, which operates under the prime minister’s office and oversees gambling supervision and the monitoring of illegal gambling activity, will collaborate with the Gyeonggi education office. There will be policy coordination, student protection and the exchange of educational resources and prevention experts. 

The partnership also plans to analyse operational data, develop pilot programmes and construct a model for national deployment.

A systemic policy cooperation mechanism is expected, targeting youth gambling prevention and student safeguarding. Rather than implementing short-term campaigns, the focus will be on embedding gambling prevention into everyday school routines.