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On Wednesday the UK’s Advertising Standards Authority (ASA) ruled against Midnite following an investigation into a paid TikTok advertisement featuring an AI-generated character who appeared to be under the age of 25 and engaging in gambling activity.
The ASA reviewed a clip posted to TikTok in July promoting Midnite, a Gibraltar-based online casino app. The clip displayed a young-looking man using the app, accompanied by the voiceover: “Another massive World Cup upset. Bet £10 on the big match and get £30 in free bets. Level up your World Cup with Midnite, get on it.”
According to the ASA’s Code for gambling advertising, anyone who “was, or seemed to be, under 25 years of age” must not be depicted gambling or playing a significant role in advertisements.
What is Crazy 777?
When its first apartment buildings opened in 1953, the Meadows Addition became a popular home for Strip employees, including showgirls, who found the low rents and short commutes ideal.
But the expansion of Las Vegas beyond the Strip eventually gave its hospitality workers and performers their pick of nearby accommodations, including beautiful new houses that were also reasonably priced and more suited to raising families.
By the late 1970s, the Meadows Addition had become forgotten by almost everyone except drug dealers, gangs, and illegal sex workers. Locals and cops nicknamed it after “The Naked City,” a 1948 film noir about the New York City police hunt for a murderer that later inspired a gritty, 1958-1963 TV series of the same name.
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In response, DeNault noted that prediction markets regulated on the federal level by the CFTC offer a “safer alternative” than many offshore operators that lack the requisite consumer protections.
“You can go the combative route and ban something that’s federally regulated,” he said. “But what you’ll end up with is a bunch of customers in Texas just going offshore.”
The committee also heard from Brianne Doura-Schawohl, a nationally recognised problem gambling expert. One study cited by Doura-Schawohl found that 52% of Gen Z respondents include sports betting and prediction markets as part of their long-term financial plan.
