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But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.
Premier League clubs are prohibited from any form of gambling front-of-shirt sponsor, after a voluntary ban came in from the start of the 2026-27 campaign.
But Entain found 11 of the current 20 Premier League clubs still hold sponsorship or advertising arrangements with operators that don’t hold a UK licence, up from the government’s estimate of eight.
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“Of course there’s already a filing for daily leveraged futures baseball ETFs — which are basically the equivalent of a corked bat with eight holes drilled in the handle that’s been dipped in pine tar,” wrote Ben Johnson, head of client solutions at Morningstar, on X.
As of yet, the Securities and Exchange Commission (SEC) hasn’t approved the aforementioned NHL futures ETFs.
For the right audience, likely professional traders and sophisticated retail investors, the CME futures on FutureSports indexes could amount to “Goldilocks” offerings because the derivatives aren’t standard sports bets nor are they carbon copies of the event contracts traded on prediction markets.
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Hollywood is rolling out the welcome mat for one of Las Vegas’ most popular gambling influencers.
According to The Hollywood Reporter, an independent feature film is in development about Stephen Matt Morrow—known to more than 1.6 million YouTube subscribers as Vegas Matt—marking the latest sign of mainstream entertainment’s growing fascination with casino content creation.
While traditional advantage play—a strategy-driven niche where gamblers use math and timing to tilt the odds—has long fascinated casinos, Hollywood is expanding its lens to include the modern world of slot influencers and casino content creators.